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RAB Research Archive

Move over, boy beauty: Makeup is going genderless



“Boy beauty,” as it has been represented so far by mass-market brands like CoverGirl and Maybelline, is a well-intentioned step toward democratizing the use of makeup. But it can actually end up feeling limiting. “It’s a positive thing, but I just worry people think there’s only one way men can wear makeup,” said Georgie Greville, creative director at Milk Makeup. “So we take many different approaches. There are no rules, and that’s been defining for us.”

Source: Glossy



View or Download: http://www.glossy.co/new-face-of-beauty/move-over-boy-beauty-makeup-is-going-genderless

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