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RAB Research Archive

Yahoo offers insight into vehicle shopping behavior



Most consumers begin to look for new cars within six months of purchase, with 39 percent beginning the process three months before deciding to buy. This window of time presents a clear opportunity for automakers to reach prospective buyers, according to a Yahoo study. Seven percent of consumers research longer than one year from purchase while 10 percent research within 7-12 months of purchase. Twenty percent research within 4-6 months of purchase.

Source: Marketing Daily



View or Download: http://www.mediapost.com/publications/article/296931/yahoo-offers-insight-into-vehicle-shopping-behavio.html

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