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RAB Research Archive

Coca-Cola's new loyalty program scores March Madness scan-and-earn game



The Coca-Cola Co. developed a new digital promotion called NCAA March Madness Bracket Refresh that is designed to drive loyalty for both its Coca-Cola and Powerade brands while supporting the company’s sponsorship of the college basketball tournament, the company revealed in a press release. The promotion appears to be one of the first under a new digitally focused loyalty program, replacing the previous iteration called MyCokeRewards.

Source: Marketing Dive



View or Download: http://www.marketingdive.com/news/coca-cola-loyalty-march-madness-scan-and-earn-game-2017/438146/

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