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RAB Research Archive

Been saving that ace in the hole? Might be time to play it



The same is true in poker as in sales – you don’t want to put all your cards on the table right away. But good players know how and when to play their cards, and don’t go down with a good one up their sleeve.

Now might be the time to play that card if you have it. Obviously this depends on how you assess your prospects and their worth, but if the opportunity presents itself, make a play and let the chips fall where they may.

Source: Marketing strategist Mick Bassett





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