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RAB Research Archive

Back-to-school planning



As summer begins and the kids are out of school, plan ahead for the new school year.

Show a commitment to the youth in your community with a Cause Marketing campaign that ensures all the children in your area are equipped with what they need in back-to-school supplies. Tie-in a variety of local retail stores: clothiers, school supply providers, discount stores, shoes stores, even grocery stores, etc. Get everyone motivated to do their part in the back-to-school promotion.

Also, make efforts to incorporate your local clothing banks and food pantries to take donations and provide for those with financial challenges.

Source: Brandeis C. Hall, RAB





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