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RAB Research Archive

High quality, affordability top list of automobile preferences



If you are at all tuned into the automotive world, you know that there’s no other rivalry as intense as Chevrolet versus Ford. It’s like the Jets vs. the Sharks or the Capulets vs. the Montagues for the more highbrow among us. According to research from Cambridge Analytica, whose recent study looked at brand preferences by Americans across a wide array of categories, Ford beating out GM is not too surprising. Men had Ford as their second most-preferred brand, with only BMW beating it out. Ford is the most desired brand for couples without children. And perhaps most significantly, even if they are living in their parents’ basement and can’t afford anything except a base-level Focus, Ford is the most desired brand among millennials.

Source: Marketing Daily



View or Download: https://www.mediapost.com/publications/article/302625/high-quality-affordability-top-list-of-automobile.html

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