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RAB Research Archive

Study: The most popular store credit card is...



A retailer that does nearly all of its transactions online has the most popular store credit card. Amazon wins the store card battle, ranking as the top choice among consumers with store cards (32 percent), followed closely by Target (30 percent) and then Macy’s (24 percent). That's according to the third annual “Ipsos Retail Credit Survey,” which finds that six out of 10 U.S. adults (62 percent) have a store card in their wallets – and 30 percent have two or more. Ipsos Public Affairs conducted the nationwide survey on behalf of Vyze, a cloud-based financial technology company.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/study-most-popular-store-credit-card

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