RAB launches redesigned Why Radio micro-site today
Beginning today, the popular Why Radio micro-site on RAB.com will be sporting an entirely fresh, new look. The redesigned section of the Radio Advertising Bureau’s website, which includes RAB’s extensive marketing and research guide and Radio Facts Library, is now more easily navigable with a host of updated features.
At first glance, visitors to the enhanced Why Radio site will see the most current media headlines promoting radio’s strengths, as well as links to the latest radio-oriented research and studies. There is also a new dropdown menu that will quickly take members to various marketing and research categories such as Radio Facts, case studies, ad spending figures, and the widely-used Ask RAB function.
Also highlighted on the new Why Radio are the primary components of the Radio Advertising Bureau’s new Radio Matters advocacy initiative – the Radio Impact Reports blog and Radio on Main Street podcast series.
Of course, all of the useful research information that radio sales professionals have come to rely continues to be featured prominently on the new micro-site. Such material as the most current listener insights, radio landscaping presentations, FAQs and creative ideas are still there, but the data is better organized, more viewable and much easier to locate.
Today’s mobile marketing professionals will find the new Why Radio to be extremely user-friendly. All of the micro-site’s vital sales support and information can be quickly accessed via desktops, laptops and mobile devices, including smartphones and tablets.
Log on to RAB.com today, take a brief tutorial and begin exploring the many interesting features of the new Why Radio!