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RAB Research Archive

Study: More shoppers to participate in 'voice commerce'



As the adoption of voice-controlled devices rises, so will the number of voice-enabled purchases. This was according to “Walker Sands 2017 Future of Retail Study.” The report, which was conducted in late March, surveyed 1,622 consumers across the United States. Nearly 1 in 5 consumers 19 percent have made a voice purchase through an Amazon Echo or other voice-controlled device in the past year. Another 33 percent plan to do so in the next year.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/study-more-shoppers-participate-voice-commerce

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