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RAB Research Archive

Study: Shoppers look for deals



As much as today's shoppers want convenience, they also prioritize saving money and will make time to uncover the best deals online and offline. Over half (53 percent) of consumers indicated they invest over two hours a week looking for deals and savings across all sources, according to a survey from Valassis. About 25 percent of millennials and moms spend over four hours a week in their search for value.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/study-shoppers-look-deals

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