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RAB Research Archive

Trust in retail banks is strong — fake accounts not pervasive, J.D. Power finds



Retail banks have earned the trust of their customers, who believe banks help them find the right product based on their financial needs, according to the J.D. Power 2017 U.S. Banking Sales Practices and Advice Study. The inaugural study gauges the effect of retail bank sales practices and financial advice on overall customer satisfaction across the 23 largest banks in the United States. While unauthorized accounts opened by banks are a serious issue, the study finds such occurrences to be rare. More common issues that destroy trust are customers feeling pressured to open an account and being surprised by fees after opening an account.

Source: J.D. Power



View or Download: http://www.jdpower.com/press-releases/jd-power-2017-us-banking-sales-practices-and-advice-study

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