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RAB Research Archive

Houston radio stations join together for Hurricane Harvey relief fundraiser



Over the years there have been countless examples of radio’s response to crisis situations in terms of providing necessary information – and more importantly, helping people in need. Over the weekend, 25 Houston radio stations banded together to simultaneously broadcast a fundraiser in support of the Houston Food Bank and its efforts to feed those affected by Hurricane Harvey’s devastation.

The fundraiser aired from Friday, Sept. 8, though Sunday, Sept. 10, running live and pre-recorded promotional announcements asking for monetary donations to aid in providing relief for Hurricane Harvey victims. Stations representing CBS Radio, Cox Media Group, Cumulus, iHeartRadio, Radio One and Univision took part in the broadcast.

“Radio’s strength is rooted in its connection to the community, and Houstonians rely on Radio to inform, protect and nourish their spirits,” said Oscar Rodriguez, President of the Texas Association of Broadcasters. “Houston radio stations came together to literally nourish those harmed by Hurricane Harvey. So starts Houston’s recovery, with the power of its people – and Radio – behind it.”

Sarah Frazier, SVP/Market Manager for CBS Radio in Houston, noted that “food is a basic need that will be in short supply for many for a long time. We all serve the same community and we need to be as impactful as possible.”

“We’re all wearing the same jersey for this cause,” added Alex Cadelago, Cumulus VP and Market Manager.

For information on making contributions to the Houston Food Bank and its Hurricane Harvey relief efforts, including how to donate money, click here. And for information on how to contribute to the overall rescue and recovery efforts for Hurricanes Harvey and Irma, the Ad Council has established a website which includes links to organizations providing necessary supplies and services to those affected by the storms.

Source: RAB





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