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RAB Research Archive

Latinas are avid tech users, voracious video consumers and social trendsetters



Hispanics, as a group, have an estimated 2017 buying power of $1.7 trillion. They are also influencers – of music, food and fashion. The Hispanic culture revolves around family and food but within the family unit, it is the matriarch that has the greatest influence of all – and she is also a regular listener of radio.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/latinas-are-avid-tech-users-voracious-video-consumers-and-social-trendsetters.html

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