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RAB Research Archive

Automakers relieved that millennials are finally dreaming of big SUVS



Get ready for a surge in family-SUV sales as millennials start snapping up the practical vehicles like they used to buy glow sticks before a rave. The prospect makes automakers ecstatic. For years, the conventional wisdom held that millennials — at 80 million, the biggest generational group in the U.S. population — didn’t care about cars, kids or houses with big yards and accommodating garages.

Source: Detroit Free Press



View or Download: http://www.freep.com/story/money/cars/mark-phelan/2017/09/02/millennials-big-suvs-cars/619355001/

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