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RAB Research Archive

Study: Back-to-school shopping not over yet



School may be back in session, but the back-to-school (BTS) shopping frenzy continues. And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42 percent of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/study-back-school-shopping-not-over-yet

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