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RAB Research Archive

How Hollywood got over the summer blockbuster



If the movie business were an actual movie — say, a cliche action film — August would’ve been that point 90 minutes in when the hero gets kicked in the teeth, the bad guy takes the girl hostage, and all seems lost. As far as ticket sales are concerned, this summer really bombed — especially last month. But it wasn’t a total surprise: Hollywood held back some of its biggest bets and didn’t even bother rolling out a major film on Labor Day weekend, cementing its worst summer in a decade (or two decades, if you account for inflation).

Source: Bloomberg



View or Download: https://www.bloomberg.com/news/articles/2017-09-19/how-hollywood-got-over-the-summer-blockbuster

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