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RAB Research Archive

The top 10 emerging travel destinations, according to Instagram's data researchers



It's not that people no longer book trips inspired by what they watch and read — after all, Naples and Ischia are trending thanks to Elena Ferrante's Neapolitan novels, and Game of Thrones has driven viewers to Northern Ireland and Croatia. But since the rise of Instagram, the app and its like have surpassed books and movies and TV and even the globe-trotting exploits of Jay-Z and Beyoncé as a primary source of travel inspiration.

Source: Travel + Leisure



View or Download: http://www.travelandleisure.com/photography/instagram-top-destinations

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