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RAB Research Archive

Dinner decline stumps restaurants



It’s the meal consumers are least likely to skip, and the one they are most likely to spend the most money on, but the dinner daypart at restaurants isn’t doing so well. Market research firm The NPD Group said part of the problem is that many operators are focusing too much on price and not enough on meeting consumers’ needs at dinner.

Source: Nation's Restaurant News



View or Download: http://www.nrn.com/consumer-trends/dinner-decline-stumps-restaurants

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