">

RAB Research Archive

How to engage the millennial market? Engage young men



What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50 percent more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer influencers across the board, from sports and auto to travel and children’s products. Most surprisingly, young men are now more influential in several categories that women have long dominated.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/307838/how-to-engage-the-millennial-market-engage-young.html

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close