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RAB Research Archive

Shoppertrak: December 2017 calendar to influence shopper behavior



This holiday season offers retailers something they haven't experienced in five years. For the first time since 2012, there will be four Saturdays in December prior to Christmas Day, according to Shoppertrak, which noted that the busiest shopping day of the year will fall on Black Friday, Nov. 24. Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second and third busiest shopping days, respectively.

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/shoppertrak-december-01-calendar-influence-shopper-behavior?tp=i-H55-Q5S-4aJ-6ip9F-1u-CA8-1c-1AUu-6inuH-xzbZn&utm_campaign=Daily&utm_source=Experian&utm_medium=email&cid=17627&mid=99341065

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