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RAB Research Archive

Even with cooler nights ahead, sleep aids are still a hot category



The dog days of summer are behind us, which means cooler nights, better sleeping conditions and a dip in the sale of sleeping aids. Right? Wrong. “[Sleep] is going to continue to be a growth business, with two drivers,” said Jim Creagan, president of Randob Labs. “One is the older population. As people age, they have more difficulty sleeping. [And] then you have the proliferation of the smartphone. … People are turning to sleep remedies because they have trouble falling asleep.”

Source: Drug Store News



View or Download: http://www.drugstorenews.com/article/even-cooler-nights-ahead-sleep-aids-are-still-hot-category

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