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RAB Research Archive

U.S. millennials travel the most but Generation Z is on the rise



The behavior of millennials garners plenty of attention, but Generation Z is growing in importance for travel marketers. These highly digital and eager travelers are beginning to enter the workforce, and they want to travel the world right now.

Source: Skift



View or Download: https://skift.com/2017/10/02/u-s-millennials-travel-the-most-but-gen-z-is-on-the-rise/

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