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RAB Research Archive

Harley Davidson releases 8 new motorcycles, and hopes new people hop on



In celebration of its 115-year anniversary, Harley Davidson is releasing eight new motorcycles to fire up its existing base while inspiring "a whole new generation of people to join in," CEO Matthew S. Levatich told CNBC recently. All eight new bikes, "have a specific personality," Levatich explained in an interview. The bike names have a personality all their own: Fat Boy, Heritage Classic, Low Rider, Softail Slim, Deluxe, Breakout, Fat Bob and Street Bob.

Source: CNBC



View or Download: https://www.cnbc.com/2017/09/30/harley-davidson-releases-eight-new-motorcycles-and-hopes-new-people-hop-on.html

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