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RAB Research Archive

Shoppers' view of spending may not line up with reality



A recent survey by ThinkNow Research asked respondents how they expected to split up their purchases this holiday season. Digital options outweighed in-store buying. The survey respondents said they expected 44 percent of their purchasing to occur in-store, vs. 39 percent online. But purchases via mobile app were expected to make up an additional 7 percent, meaning that digital options accounted for 46 percent of all anticipated holiday purchasing.

Source: eMarketer Retail



View or Download: https://retail.emarketer.com/article/shoppers-vision-of-how-they-spend-doesnt-always-align-with-actual-allocations/59c5423febd4000a7823ab25?ecid=NL1014

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