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RAB Research Archive

What consumers love and hate about debit and credit cards



Most consumers carry more than one piece of plastic in their wallet. It’s common to have a debit card and two credit cards. But the one that receives the largest share of a consumer’s purchases is referred to as the “top-of-wallet” card, and you want to make sure your card is their first choice.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/67725/consumer-banking-debit-credit-card-preferences/

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