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RAB Research Archive

How to reach ‘soon-to-be’ luxury audience



The car-buying cycle is long and the period between awareness and purchase can span many years. The marketing cycle for luxury cars stretches even longer: a successful luxury brand must plant seeds of aspiration very early in a consumer’s life. Reaching the right consumers in this “pre-luxury” state and sowing seeds of desire with the right audience can be difficult to do in a strategic, cost-effective way.

Source: WardsAuto



View or Download: http://wardsauto.com/industry/how-reach-soon-be-luxury-audience

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