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RAB Research Archive

Study: Shoppers want technology that transforms — not replaces — the store experience



For many customers, the ideal digital “store of the future” will streamline payments and make it easier to pick up purchases. This was according to the “Consumer View,” a study from the National Retail Federation that tracks consumer awareness and adoption rates across a variety of retail technologies.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/study-shoppers-want-technology-transforms-not-replaces-store-experience/

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