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RAB Research Archive

Touch boomers' hearts and they'll give you their minds



The purpose of marketing is to stimulate awareness, interest, and desire in customer minds that lead to decisions to buy. An implicit presumption in marketing is that customer minds process information in the same way. So, we typically direct our communication to the “average customer.” Moreover, when targeting boomer customers, online marketers tend to group these demos into “the boomer market.” The danger is this approach creates a herd marketing mentality when attempting to connect with these very diverse populations.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/308112/touch-boomers-hearts-and-theyll-give-you-their-m.html

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