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RAB Research Archive

When it comes to generating QSR loyalty, breakfast is what wins visits



Brands like Starbucks, McDonald’s, Dunkin' Donuts, Tim Hortons, Panera Bread and Taco Bell have each been expanding their morning offerings to maximize their share of wallet, says Foursquare's Steven Rosenblatt. Foursquare’s first Quick Serve Restaurant Loyalty Index is out and the location intelligence provider’s measurement of foot-traffic confirms the idea that breakfast and coffee is the surest way to drive regular visits.

Source: GeoMarketing



View or Download: http://www.geomarketing.com/when-it-comes-to-generating-qsr-loyalty-breakfast-is-what-wins-visits

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