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RAB Research Archive

Tailgating: A big-ticket opportunity



Football fans attending live games often reach stadium parking lots hours before the NFL contests – for their pre-game feasts. They resemble survivalists, dressed for cold weather and with grills (gas or charcoal), chairs, canopies, meats, vegetables, beer, soda and more. In fact, Tailigating.com reports that 51 percent arrive three to four hours before the game.

Source: Supermarket Guru



View or Download: http://www.supermarketguru.com/articles/tailgating-a-big-ticket-opportunity.html

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