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RAB Research Archive

Black Friday, T-Day dropping; Amazon, Walmart lead planned holiday destinations



While forecasts call for healthy increases in overall spending this holiday season, the number of Black Friday and Thanksgiving weekend shoppers will continue to drop — with in-store shopping taking a particularly marked hit, according to the latest consumer research.

Source: Marketing Daily



View or Download: https://www.mediapost.com/publications/article/308566/black-friday-t-day-drooping-amazon-walmart-lead.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=105576&hashid=DoBdhMAxHU_l4qedEXR1hn8vSBw

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