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RAB Research Archive

Traditional gyms add membership options to compete with boutique fitness studios



The traditional fitness gym, once the go-to for a good workout, is shifting strategy to compete with the popularity of boutique studios that offer classes like yoga or spin in a group setting. The U.S. health and fitness industry is worth $30 billion, according to Fitch Ratings, and more of that money is going to companies like SoulCycle and YogaWorks Inc. that focus on one activity and offer it in a “community” environment.

Source: MarketWatch



View or Download: http://www.marketwatch.com/story/traditional-gyms-shed-excess-real-estate-to-compete-with-boutique-fitness-studios-2017-10-03

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