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RAB Research Archive

Clothing retailers offer new tech tools to help shoppers find right fit



Stores watching as Amazon takes a larger share of clothing sales are trying to solve one of the most vexing issues for online shoppers: finding items that fit properly. The retailers are unleashing tools that use artificial intelligence to replicate the help a salesperson at a store might offer, calculate a shopper’s most likely body shape or use 3-D models for a virtual fitting room try-on.

Source: Omaha World-Herald



View or Download: http://www.omaha.com/money/clothing-retailers-offer-new-tech-tools-to-help-shoppers-find/article_55e0fed9-a683-5af6-94d3-7f2b7ec6f5b0.html

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