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RAB Research Archive

Robust holiday shopping projected



A healthy economy and increased consumer confidence should result in an increase in holiday spending over 2016. Black Friday is no longer the official kickoff of the season. Consumers are making decisions and plan to shop even earlier than in previous years.

Source: Marketing Daily



View or Download: https://www.mediapost.com/publications/article/309707/robust-holiday-shopping-projected.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=105953&hashid=DoBdhMAxHU_l4qedEXR1hn8vSBw

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