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RAB Research Archive

New life for light beer?



Is light beer about to go through a renaissance? It will if three of the largest beer marketers in the United States have something to say about it, as they each prepare to launch new products in the lifestyle beer segment — light, easy-drinking but premium beers meant for everyday consumption — created by Michelob Ultra.

Source: CSP Daily News



View or Download: http://www.cspdailynews.com/category-news/beverages/articles/new-life-light-beer#page=0

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