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RAB Research Archive

Study: In-store fulfillment primed for biggest holiday season yet



Despite the rise of e-commerce, physical stores are attracting more shoppers — especially as retailers combine unified commerce services. More than half of consumers, 54 percent, prefer to shop in-store over any other method. While in-store however, shoppers expect a quick and easy shopping experience, according to the annual “JDA Consumer Survey.”

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/study-store-fulfillment-primed-biggest-holiday-season-yet/

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