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RAB Research Archive

Report: Gift cards have big upside for retailers



Retailers stand to benefit from gift card sales beyond the initial purchase. That’s according to a study by FirstData, which found that the average consumer spent $38 more than the value on their gift card, up $10 from 2016. What’s more, 44 percent of consumers visit a store they would not have visited otherwise because of a gift card.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/operations/report-gift-cards-big-upside-retailers/

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