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RAB Research Archive

Survey shows mixed messages on digital auto retailing's progress



An eLEND survey of auto dealerships offers a good news/bad news scenario on how digital retailing is progressing. Dealers overwhelmingly say they are progressive and willing to adopt more digital tools, 84 percent, yet the majority define digital retailing as posting inventory and say more than 50 percent of their process continues to be manual or paper-based.

Source: WardsAuto



View or Download: http://wardsauto.com/f-i/survey-shows-mixed-messages-digital-auto-retailing-s-progress

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