Before the first day of school, first jobs, camp, and any family get-together, Dad always said, “Just be yourself and everything will be fine.” This lesson applies to generating rapport with prospects and customers.
Source: Sales trainer Mike Schultz
Be genuine. Be yourself. Don’t try to be anything you are not, create a new persona, or adopt a “sales-like” tone. Relax, smile, and go in with a positive attitude. Good things will follow.
As Oscar Wilde said, "Be yourself; everyone else is already taken."