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RAB Research Archive

Winter is coming: How Americans prepare for cold/flu season



Despite warmer-than-usual fall temperatures in many areas of the U.S., winter is undoubtedly coming — and with it comes the cold and flu season. With this in mind, shoppers are likely starting to see signage throughout in-store pharmacies encouraging them to schedule or simply walk-in for their annual flu shot, and the aisles selling cough/cold medicines will see more frequent shoppers during the colder months.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/winter-is-coming-how-americans-prepare-for-cold-flu-season.html

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