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RAB Research Archive

Study: Brand loyalty, growing mass market interest give rise to luxury segment sales



Luxury sales have steadily grown over the past three years due to the segment’s consistent owner loyalty and growing appeal among mass market vehicle owners, according to recent data from Jumpstart Media.

Source: Auto Remarketing



View or Download: http://www.autoremarketing.com/trends/study-brand-loyalty-growing-mass-market-interest-give-rise-luxury-segment-sales

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