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RAB Research Archive

3 ways to reach Gen Z during the holidays



Gen Z — that class of digital and social natives that has everyone buzzing — is still a developing consumer group, but it's one that retailers have become particularly interested in. While older members of Gen Z are a retailer's primary focus right now, the younger ones are maturing quickly and, by some measures, they're already ready to interact with brands.

Source: RetailDive



View or Download: https://www.retaildive.com/news/3-ways-to-reach-gen-z-during-the-holidays/509722/

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