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RAB Research Archive

Why retailers are bracing for the 'Silver Tsunami' and embracing senior shoppers



With the “Silver Tsunami” coming, retailers are preparing for the tidal wave of 78 million baby boomers turning 65 and beyond over the next 12 years. With their purchasing power, senior shoppers present an opportunity and challenge for retailers.

Source: The Philadelphia Inquirer



View or Download: http://www.philly.com/philly/business/retail/why-retailers-are-bracing-for-the-silver-tsunami-and-embracing-senior-shoppers-20171109.html

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