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RAB Research Archive

Study: BOPIS usage tops holiday shopping lists this year



If retailers want to maximize in-store foot traffic this holiday season, they must focus on buy online pickup in-store (BOPIS) services. In fact, 58 percent of consumers said they’ll rely on the BOPIS fulfillment option this holiday shopping season, an increase of 25 percent over last year, according to “Holiday Consumer Trends Report: 2017 Edition,” a report from Kibo.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/operations/study-bopis-usage-tops-holiday-shopping-lists-year/

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