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RAB Research Archive

Poor service and security issues driving consumers to switch banking providers



Despite all the recent advances in banking technology and digital channels, people still cite basic customer service and security concerns as their two most important factors — whether they choose to stay with their current financial institution or find a new one.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/68426/banking-customer-service-security-branch/

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