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RAB Research Archive

Latinas' cultural identity manifests through music



Today’s Latina is ambicultural, seamlessly identifying as American while also retaining strong connections to her native culture. One of the ways she stays connected to her roots is through music. Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/latinas-cultural-identity-manifests-through-music.html

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