RAB Research Archive

Is Black Friday dead? No, but it is evolving into a full weekend of shopping and saving



Every year the question is asked, Is Black Friday dead? Data shows that it is not, but it is changing. More and more we are seeing a shift to the Four Days of Savings, where consumers take advantage of deals from Black Friday to Cyber Monday.

Source: RetailMeNot via PR Newswire



View or Download: https://www.prnewswire.com/news-releases/is-black-friday-dead-no-but-it-is-evolving-into-a-full-weekend-of-shopping-and-saving-300557066.html

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