RAB Research Archive

Active-duty shoppers: Today's U.S. veteran consumers



While veterans are no longer on active duty in the military, they’re active shoppers. In fact, veteran households spend 16 percent more overall than the average U.S. household. They also take 14 percent more shopping trips, with an average of 126 trips annually.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/active-duty-shoppers-todays-us-veteran-consumers.html

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