RAB Research Archive

Americans get small for business



For the eighth year, Small Business Saturday is being hailed as a success by its creator, American Express. Two in five adult Americans shopped or dined small on Nov. 25. According to data from the 2017 Small Business Saturday Consumer Insights Survey, released recently by the National Federation of Independent Business (NFIB) and American Express, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses.

Source: Hardware + Building Supply Dealer



View or Download: http://www.hbsdealer.com/article/americans-get-small-business

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