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RAB Research Archive

Infographic: How millennial and Gen Z women shop when they want to splurge



Young women and teenage girls today are anything but impulsive buyers. They do their homework and selectively splurge on certain products with factors like longevity and quality in mind.

Source: Adweek



View or Download: http://www.adweek.com/brand-marketing/infographic-how-millennial-and-gen-z-women-shop-when-they-want-to-splurge/#/

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